Max Brenner is an Israeli chocolate shop chain. It is a wholly owned subsidiary of the Strauss Group, Israel’s second-largest food and beverage company.Max Brenner chocolates are marketed as "Chocolate by the Bald Man."
Max Brenner was founded in 1996 in Ra'anana, Israel, by Max Fichtman and Oded Brenner who combined their names.The business began as a small shop selling handmade chocolates. Oded Brenner had spent six years learning the art of chocolate-making in Paris. By 1999, Fichtman and Brenner had opened ten chocolate shops. In 2001, the company became a part of Strauss Group.
Max Brenner operates chocolate boutiques in Israel, Australia, Philippines, Singapore and the United States.In 2010, a new Max Brenner restaurant and chocolate store opened at Ceasar's Palace, Las Vegas.In 2011, another branch opened in Boston.
According to the founders of Max Brenner, "chocolate is not just about taste. It’s a symbol of different aspects in our lives - of romance, of sensuality, of decadence. These aspects actually create the new chocolate culture of Max Brenner."In 2009, Max Fichtman explained the philosophy behind his chocolate enterprise: "Chocolate to me is European so the restaurant is part Parisian cafe. Then I added some 'Charlie and the Chocolate Factory'. I added spices from all over the world that we use to create our chocolates. And then part of it is like a lab - like a drugstore."